Team Paradise - Represent Your Online Poker Room!
A popular marketing strategy that many online poker rooms use is celebrity endorsement. Poker has gotten more and more attention from media and air-time on television and many professional poker players therefore hold a celebrity status.
So it would be odd if that wasn't taken advantage of. Through sponsorship most poker rooms creates a team of professional poker players to market their product in TV ads or on live tournaments. That's why you see so many players on tournaments wearing silly caps and shirts with a poker room logo on it. But Paradise Poker has taken a different direction concerning their Team Paradise. Skipping the whole deal with sponsored players Paradise Poker has chosen to give their true customers a shot.
How to Join Team Paradise
Instead of having well known "celebrity" poker players representing Paradise Poker on the big live tournaments like WSOP or EPT the regular Paradise Poker player now has a chance to. By entering as low as $3 satellites you can qualify for live poker tournaments all over the world not only with great chances of getting in the money but also with that Paradise Poker cap or shirt on. Simply put, anybody who qualifies to a live poker event through Paradise Poker, automatically qualifies to Team Paradise as well.
A Cheaper Way Of Advertising
Paradise Poker relies on its live event qualifiers to represent their poker room. This might seem like Paradise Poker is putting their money on players that probably won't even get to the final tournament table, thus not appearing on television and not generating enough advertising value. The thing is though that when other online poker rooms are spending hundreds of thousands U.S dollars signing up their sponsored players to big tournaments, Paradise Poker doesn't spend a dime.
Let's take an example; Paradise Poker player atmking qualified to the WSOP through a Paradise Poker satellite, ending up with just under $2, 000 000 bucks when finishing on second place. Now he only paid a total of $25 to enter that satellite, and so did hundreds of other players. So we he won his ticket to the WSOP it was paid for by the other players who lost rather than Paradise Poker.
