All poker sites want to place their logo on the arm of the World Series of Poker Main Event winner and they all want to be mentioned as often as possible when people talk about online poker.
But there aren't that many big names in poker left, especially since Full Tilt Poker has snatched most of them up already.
You don't know who the next random winner of the WSOP will be, so most poker rooms try to find an established pro who they know will be present in the media.
Here we will take a look at how the big U.S. poker sites have succeeded in choosing poster boys (or girls.) We have compared each room's biggest name - the face you're presented with when reaching their home page - and compared them over time.
These are the Google search trends for these players.
There's no doubt that Full Tilt is the winner here, and remember that they have quite a few other players on their team as well.
Phil Hellmuth was once up there with Ivey in terms of popularity in the search engines but today both Ivey and Negreanu receive more love from the public.
Evelyn Ng, who is sponsored by Bodog, receives the least attention from Googlers. But then again, all it takes is a major win to get a spike in the traffic.
The question is: Which one of these players is most likely to bring attention to their sponsor?