The WSOP Goes Down Under
When the World Series of Poker expanded to Europe, some of us wondered if that would be the first step in the WSOP offering bracelet events worldwide.
That day has finally arrived as the WSOP announced on Monday that the WSOP Asia-Pacific will commence in April 2013.
The event will be held at the Crown Casino in Melbourne Australia and will feature five bracelet events its first year. The deal that was announced was a multi-year one, so this is not just a one-time event.
While I would be one of the first to point out how that this event further cheapens the WSOP bracelet, I actually think this is a brilliant move by the WSOP.
The Crown Casino is one of the premier casinos in the world and the Aussie Millions is one of the premiere events annually. If I were to have picked a venue to expand the WSOP, or any tournament series to, that would be it.
Now that the WSOP will have three venues to win bracelets at, will this mean that we will have a "WSOP Triple Crown?"
Bracelet winners like Michael Mizrachi and Jeff Lisandro who already have a bracelet at the WSOP in Vegas and the WSOP Europe can now win the "WSOP Triple Crown" at the Crown.
Regardless of what you think about the value of the bracelets outside of Vegas, you have to admit that the WSOP has done a stellar job of expanding the brand to venues outside of Vegas.
Now all we need is a WSOP Latin America. No, I have not forgotten about the WSOP Antarctica. I just don't think that anyone wants to go on a cooler down there. (Puns like that is why I shouldn't blog late at night.)