FTP, UB and Cake Making Moves
Three poker sites made big news this week as Full Tilt announced the largest online guarantee in history, UB announced a sponsorship of the Heartland Poker Tour and Cake Poker revealed a strategic agreement with PokerListings.com.
FTOPS XX Hosts Largest Online Main Event Guarantee in History
The next edition of the popular Full Tilt Online Poker Series has been announced for May 8-22 and it will be a record breaker, as FTOPS XX will see a total of 45 events and total guaranteed prize pools of $38 million.
Events will be held in just about every discipline of poker and both multi-entry and Rush Poker tournaments are part of the upcoming series.
The $640 multi-entry Main Event will host a prize pool of a whopping $7.5 million, making it the largest online Main Event guarantee in history.
More details can be found via our Full Tilt Poker review page.
Heartland Poker Tour Names UB.net as Presenting Sponsor
The Heartland Poker Tour has announced UB.net as the official presenting sponsor for its nationally-televised tournament series.
The show is presently in its seventh season and new episodes will kick off the week of March 28.
Joe Sebok, Team UB pro, stated about the new deal:
"What HPT has been able to do is fantastic. The best kept secret in poker with their homegrown events and national television exposure, they simply get bigger and better every year out.
"For us, to come in and back their product, we know we'll help to shine a spotlight on HPT like never before. So, expect more players having some fun at the HPT tables and overall richer prize pools across the tour."
The Heartland Poker Tour can be seen in at least 100 million U.S. homes and the tour also has distribution deals in place for Europe and the Caribbean.
UB.net will be prominent in all Season 7 episodes as well as at HPT's live events and on the online site.
Cake Poker Network Enters Strategic Agreement with PokerListings.com
In a move that has been rumored for days, Cake Gaming NV officially announced a "strategic partnership" with PokerListings.com.
Cake Gaming NV includes several key online poker sites including Cake Poker, Victory Poker, Juicy Stakes Poker and Unabomber Poker.
According to Andrew Turner, Cake Network Marketing Director, "We are extremely excited to become a major component of PokerListings.com's massive online presence.
"The value of being integrated into one of the premiere leaders in new player acquisition and poker-related search can not be overstated and will have a significant impact on the Cake Network ecosystem and overall liquidity.
"This partnership positions the Cake Network for future growth in terms of new depositing players as well as for the addition of several strategic network partners."
Martin Carlesund, CEO of PokerListings.com, stated "We have been looking for this kind of partnership for some time now and we are very happy to have closed this deal with Cake Network.
"Not only does the partnership bring great commercial value to our respective companies, but we are very proud to secure the best possible deals for PokerListings.com visitors."
The Cake Poker Network is ranked #26 in the world according to PokerScout.com with an average of 600 players in cash games every day and around 1,100 players at peak hours.