It is Time to Turn John Cena Heel
I was going to continue my breakdown of WrestleMania XXX this week but there are only three matches (besides the Andre the Giant Memorial Battle Royal) that we know for certain are happening. Instead, I want to talk a bit about the state of the man that is currently the WWE's greatest Superstar, John Cena.
John Cena is easily the top dog in the WWE, and whether you love him or hate him, you have to admire his work ethic and commitment to the company.
He does everything that the company asks of him and more, and is the hero of kids all over the world. The problem is that his gimmick is staler than Gene Okerland's tuxedo.
Super Cena Not So Super
Cena's gimmick really didn't get on my nerves until this last time that he came back from injury. His first match back, he beats Alberto Del Rio for the WWE title. Fine. I expected that much.
However, the next night he comes out and Damien Sandow tries to cash in his Money in the Bank contract against a one-armed Cena. Lo and behold, "Super Cena" pulls off the win and Sandow has been barely a blip on the radar since.
After that match, even I have started to side with the "Cena Sucks" crowd. No, I don't really think he "sucks" but the tired "Super Cena" gimmick does.
Enter the Wyatt Family. They start interfering in matches and I think, "ok, maybe we will get a decent match between Cena and Bray Wyatt." Then Cena goes down when the Wyatt hit the ring three weeks ago on Raw.
I won't lie, I actually thought he might have gotten hurt because Bray and Co. backed off their attack and Bray didn't hit his finisher. Then word comes out that John really isn't that hurt...which leads to "Super Cena" yet again.
How many times can the WWE go to the Super Cena well? Cena is not Ric Flair and the Four Horseman. You can't go to that well at will and expect fans to react.
This week's Monday Night Raw proved that fans are turning away from Cena even more than before. Cena has a long match against Luke Harper and at the end, the Wyatt's attack him in the dark, tie him up in the ropes, and put the sheep mask on him. Did the fans boo? No. They chanted, "This is awesome!"
Take Lessons from Hulk Hogan
It is beyond time for the WWE to do something that they clearly do not want to do, turn John Cena heel.
Don't laugh at me. Hear me out. I understand that WWE is reluctant to turn Cena heel because of his work with Make-A-Wish and his marketability to kids. The problem is that they can't ride that horse forever.
Let's take a look at another cash cow for WWE and wrestling in general that nobody expected to ever turn heel - Hulk Hogan. When Hulk Hogan signed with World Championship Wrestling (WCW), nobody saw him turning heel.
A couple of years into his run, he was becoming yesterday's news and an afterthought for even the most diehard wrestling fans. Then at the 1996 Bash at the Beach, Hogan officially turned heel and formed the New World Order.
After fans picked their collective jaws off the floor, they started tuning in to watch Hogan and his career was effectively reborn. His heel turn helped to spark the Monday Night Wars and the rest as they say is history.
Make the Kids Cry - And They Will Cheer Louder Later
While it is clear that John Cena is not becoming an afterthought in the business, there are a lot of fans that have lost or are losing their respect for the gimmick.
It is time to do something new and fresh with the man and his character and show us something more than "Hustle, Loyalty, and Respect." Give us a back stabbing, disloyal, monster of a heel that gives kids and adults a reason to boo.
Make some kids cry over their fallen hero and have him beat up on some of their other heroes. Show them that even the best of us have a dark side. It will make kids (and adults) gain an appreciation for the face character, and once they decide to turn him face again, John may start hearing more of something that has been lacking in recent weeks - cheers.